Prospect Research for charities and schools
Why use prospect research?
Build relationships
Prospect research helps charities, not-for-profits and schools build long term relationships with donors, alumni and supporters.
Be more efficient
Prospect research uses data and other evidence-based insights to develop fundraising strategies that are more likely to succeed - saving time and money.
Be more effective
Research has shown that a properly briefed fundraiser feels more confident when approaching a prospect, leading to a more satisfying relationship for both parties*.
*The role of prospect research in major donor fundraising, Nicola Williams, April 2019
Services
Data management
Data systems advice and set up. Data mining and prospect identification from your database.
Prospect identification
Preparing detailed research profiles to determine your best prospects and their area of greatest interest.
Strategic planning
Development of strategies to approach and manage donors, through the moves process, towards a gift.
Training delivery
Bespoke training to up-skill your team.
Your next major gift could come from a donor hiding in plain sight.
Like pebbles on a beach, all donors can look similar on the surface.
Prospect research can guide you to look a bit closer and identify those donors who are not only highly committed to your cause but also have the means and connections to make a long-lasting and transformational change to your mission.